Doctors and Location

What’s behind the location of medical services?

Each location comes with its surroundings and the people that live there. People differ. Their medical needs vary depending on socioeconomic traits like their age and income. The idea of founding a new rehabilitation center for elderly people sounds great. One of the trends that we see is the ageing population. But some regions experience it to a greater extent. In some places, you can already find such a clinic. In others, people may not be able to afford the visit. 

The secret lies in comparing several locations based on data. Then you can choose the most suitable one for your medical service.

How to compare the locations?

To compare several spots, you need data that are relevant to your business. The data about the location of similar services are often available to the public. You can check where other medical practices, clinics and pharmacies are. You can check the available medical equipment. However, the data is hidden in various places. The same applies to demographic and economic data. They will tell you many things about the population in the given place. You can access them, but it’s not the only challenge.

The real challenge lies in gathering and analyzing all this scattered information.  

• Data comes in various formats. You need to adjust them.
• You have to check if this data covers each location you consider.

You can’t gather, combine and visualize them once, and then use them forever. Once new information on the area is available, you would have to do everything all over again. It’s a lot of work to do every time.

See how Datali tackled that

Some tools allow you to gather a multitude of available data. They also visualize them for any chosen location. With that, you can easily select locations that interest you, compare them and decide which one is better.

With our client, Datali took part in developing a platform that addresses this challenge. It aggregates and visualizes various datasets that are important for location comparison. The application gathers information from a variety of public sources. For that, Datali has developed algorithms and web scraping tools. Together they extract and process the data. 

The data are visualized in an easy-to-understand way. You can also:

• compare several locations at once.
• see how many people living there are within a certain age range.
• explore the local income level.
• notice a number and distribution of similar medical services.

Looking at this analysis remember, what it can mean for your medical service in practice. If you choose your location wisely, you will find your clients. Just place your services where they are unique, but directed to people living there. So by choosing this location, you set yourself up for long-term success.