Datali logodatali

Main Menu

Marketing Smarter: AI Personas

Interactive customer models helped ImmobilienErben refine campaigns fast, avoid burning leads, and save CHF 50–100K.

customer

ImmobilienErben

problem

Poor marketing can burn leads.
For High-Value Customers, it results in millions CHF in opportunity losses.

solution

AI Personas behaving like your target customer.

business impact

CHF 50 000–100 000 saved on marketing tests.

Quick time-to-market.

Millions of CHF saved in opportunity costs.

summary

Inheriting CHF 1-5M real estate can be complex.
ImmobilienErben saw the market gap but needed direction.

Datali built AI Personas for digital idea testing.
Effect: reduced costs and a clear path to scale.

Finding the Right Offer in a Complex Market

Inheriting real estate is both a financial and emotional challenge.
Real estate properties are often worth CHF 1–5 million.

The process involves multiple heirs, banks, and advisors.
This creates tension - and a profitable market gap.

ImmobilienErben saw the opportunity but lacked a good offer.
Without it, they risked losing leads and millions in revenue.

How to Test Without Risking the Market?

Traditional idea testing was slow and costly - around CHF 10'000 per event with little feedback and potentially losing credibility. 

Our client needed a faster, safer way to test without risking real leads.

The Solution: AI Personas

We proposed AI Personas, virtual customer avatars built on the founders’ knowledge of their clients. They acted like real customers, reacting to offers and messages.

This allowed the enterprise to test hundreds of ideas in minutes, see what worked, and improve before launch.

TESTIMONIAL

"AI Personas gave us confidence really quickly"

Male Avatar
Stefan Verling, Lead Product Development at ImmobilienErben

Turning Ideas Into Impact

The results were clear: launch was faster, costs cut by avoiding multiple CHF 10'000+ experiments, and valuable leads were protected.
AI Personas later supported top-funnel campaigns.

In the end, ImmobilienErben tested hundreds of ideas in minutes instead of months, saving money, reducing risk, and finding a clear path to market.

The CEO summed it up simply: “The bot is doing a great job.”


TESTIMONIAL

"The bot is doing a great job and is saving us much time."

Male Avatar
Stefan Verling, Lead Product Development at ImmobilienErben

Enjoyed this case study?

If you are interested in implementing similar solution in your company, contact us for free discovery call.

You might also like